Simms sporting goods have announced they are suspending the sale of replica uniforms from their line of baseball, football and basketball jerseys for one year due to the rise of cyberbullying.
The company, which has sold thousands of replica jerseys since the 2016 Stanley Cup Final, said it was taking action because of the rise in cyberbullies targeting their products.
It said it would “actively take steps to mitigate the impact of cyber bullying on our customers’ confidence in the products they purchase, and we will be more transparent with customers about the measures we take to ensure that our products are safe to wear.”
Simms issued a statement to The Canadian Press saying that it was suspending the sales of replica baseball, soccer and basketball uniforms from its lineup for one-year due to cyberbulling targeting their product.
The statement read: “The online community that has become a focal point for this phenomenon, including cyberbullers, have exploited the popularity of our products, creating a hostile environment for the company’s loyal customers.”
Sims said the suspension was due to a “new and evolving environment” in which “cyberbullying” was more common.
The sports-based company said it had already been working with the federal government and other Canadian governments to address the rise.
The NFL, Major League Baseball and NBA all have said they are working with companies on a range of initiatives to counter cyberbullish behavior.